About Autobox

Autobox empowers professionals in contact center management, operations, marketing, finance, sales and executives with the necessary technology to build campaigns, manage, measure and optimize their enterprises across customer communication channels.

Letter from Founder

We have been fortunate, timely and blessed to have worked with incredible customers and partners over the past 15 years. Always looking for ways to deliver a better customer experience between the Contact Center and their customer has been at the forefront of our company and team’s culture.

By listening to the market and innovating in 2001, we help pioneer Contact Center as a Service (CCaaS) in a multi-tenant/VoIP offering - although at that time it was better known as OnDemand. Through hard work, perseverance and, a little luck we overcame great odds against the very large and established “old guard”.

As adoption of CCaaS continues to grow at tremendous rates, new challenges present themselves by ways of new or better communication channels and customer needs.

As a result, in 2012, we developed a mobile engagement platform that allowed companies to service and support their customers through their CCaaS infrastructure across mobile platforms and devices.

Over the past couple of years, customers that have already implemented and are taking advantage of the benefits of CCaaS infrastructures for their enterprises came to us searching for better ways to deliver on the promise of a relevant, timely and dynamic customer experience.

And, In 2015….we listened!

Today we are thrilled and humbled to have created a Customer Experience Management (CEM) platform that compliments the CCaaS evolution delivering on the promise of a better Customer Experience (CX) by delivering Business Intelligence to all stakeholders running and managing Contact Centers.

Build, manage, measure and optimize your contact center to deliver a better customer experience!

Gus Laredo

Gus Laredo

Founder and CEO

Gus is founder, President and CEO of AutoBox, a Customer Experience Management (CEM) platform company, offering business intelligence and customer experience solutions for global enterprises. Before Autobox, Gus founded and continuous to serve as Chairman of Trueforce, an enterprise solutions and consulting company, that specializes in full-scale implementation and delivery capabilities. Prior to Trueforce, Gus founded and served as CEO of Sierra360, a mobile customer engagement platform. He guided Sierra360 until it was acquired by inContact (NASDAQ: SAAS), a leading cloud contact center software provider. At inContact, Gus served as Senior Vice President of Emerging Technologies. Before Sierra360, Gus was Vice President and GM of the Americas for RII/SSM, a loyalty-and trigger based real-time marketing platform for wireless operators, providing data intelligence and full-lifecycle services. Before RII/SSM, Gus founded Five9 (NASDAQ: FIVN), a pioneer in cloud contact center software (CCaaS). During his term as founding Chief Operating Officer and Senior Vice President, Gus managed cross functional teams across product management, finance, sales and business development.


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CatalystQ Partners is an operationally focused investment company investing across the technology spectrum, partnering with entrepreneurs and management teams from seed stage to early stage enterprises playing an active and supportive role.

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Trueforce is a leading technology services company providing a range of strategy, consulting, engineering staff augmentation and solutions. Clients include venture backed, private equity and Global 2000 clients. Trueforce is headquarted in San Francisco Bay Area, with regional offices in South America.